Bellevue University
Homepage Conversion Rate Optimization (CRO) Test
The Partner:
Since its founding in 1966, Bellevue University has been focused on working adult learners. From their campus in Bellevue, Nebraska, they have become nationally recognized as a leader in affordable, lifelong learning. Enrolling approximately 9,000 students annually, there are currently over 50,000 people who call Bellevue University their alma mater.
Since its founding in 1966, Bellevue University has been focused on working adult learners. From their campus in Bellevue, Nebraska, they have become nationally recognized as a leader in affordable, lifelong learning. Enrolling approximately 9,000 students annually, there are currently over 50,000 people who call Bellevue University their alma mater.
The Project:
Bellevue University's homepage needed a refresh to reflect how the university is designed to better serve hardworking adult students. In order to maximize conversions, we created an A/B test with two versions. One focused on relating to the lifestyles of working parents and another with a broader emphasis on career impact and outcomes.
Bellevue University's homepage needed a refresh to reflect how the university is designed to better serve hardworking adult students. In order to maximize conversions, we created an A/B test with two versions. One focused on relating to the lifestyles of working parents and another with a broader emphasis on career impact and outcomes.
The Results:
The winning variation – the one focused on lifestyles – had a 22% higher increase in information request (RFI) form submissions over the other variation.
The winning variation – the one focused on lifestyles – had a 22% higher increase in information request (RFI) form submissions over the other variation.
Date: March 2020
Key Roles: Creative Strategy
Copywriting
Web Design
UX Design
SEO Strategy
Copywriting
Web Design
UX Design
SEO Strategy
URL: Bellevue.edu
Desktop and mobile mockup of the winning variation.
Variation 1 - Outcomes
Variation 2 - Family Focus
