Bellevue University
Brand YouTube Campaign
The Partner:
As a nationally recognized leader in affordable, lifelong learning for working adults for over 50 years, Bellevue University enrolls student from all over the world online, and on their campus in Bellevue, Nebraska.
As a nationally recognized leader in affordable, lifelong learning for working adults for over 50 years, Bellevue University enrolls student from all over the world online, and on their campus in Bellevue, Nebraska.
The Project:
In the spring of 2020, during a peak time of uncertainty, Bellevue University wanted to increase brand awareness with working adults – specifically those who already had some form of existing college credit – to showcase their position as a leader in online education.
In the spring of 2020, during a peak time of uncertainty, Bellevue University wanted to increase brand awareness with working adults – specifically those who already had some form of existing college credit – to showcase their position as a leader in online education.
Through a series of video spots – their first YouTube campaign – we leveraged real Bellevue University student interviews, emphasizing how this university innovates to better serve busy, working students juggling priorities and unpredictable schedules.
The Results:
The campaign resulted in a 9.9% lift in brand awareness for Nebraska residents (ages 18-24) and users who viewed the ads were 159% more likely to conduct a Bellevue University branded search on Google.
The campaign resulted in a 9.9% lift in brand awareness for Nebraska residents (ages 18-24) and users who viewed the ads were 159% more likely to conduct a Bellevue University branded search on Google.
Date: Spring 2020
Key Roles: Copywriting
Digital Strategy
Creative Strategy
Video Production
Digital Strategy
Graphic Design
Digital Strategy
Creative Strategy
Video Production
Digital Strategy
Graphic Design
Storyboards for the video spots.
