Berry College
Paid Campaign Refresh and Optimization
The Partner:
Located in Mount Berry, Georgia, Berry College is an independent, coeducational college enrolling approximately 2,100 students. Known for their academic excellence in the sciences, humanities, arts and social sciences for both undergraduate and graduate degrees, Berry is possibly most recognized for its 27,000-acre campus – the largest in the world.
Located in Mount Berry, Georgia, Berry College is an independent, coeducational college enrolling approximately 2,100 students. Known for their academic excellence in the sciences, humanities, arts and social sciences for both undergraduate and graduate degrees, Berry is possibly most recognized for its 27,000-acre campus – the largest in the world.
The Project:
That fact, alone, is amazing, but also a challenge. The Berry homepage originally had a hero image that showed off the picturesque campus but downplayed programs. Based on our team’s knowledge of web page optimization and insights into traditional student interests, we pivoted their homepage to focus on their unique work experience program and prioritized the portfolio of degree options for site visitors to engage with – all while staying true to the campus’s visual appeal.
That fact, alone, is amazing, but also a challenge. The Berry homepage originally had a hero image that showed off the picturesque campus but downplayed programs. Based on our team’s knowledge of web page optimization and insights into traditional student interests, we pivoted their homepage to focus on their unique work experience program and prioritized the portfolio of degree options for site visitors to engage with – all while staying true to the campus’s visual appeal.
The Results:
Testing this against their existing homepage, the new landing page creative resulted in a 61% increase in conversions – approximately 800 incremental annual paid media inquiries for Berry (assuming traffic patterns remain similar, year over year).
Testing this against their existing homepage, the new landing page creative resulted in a 61% increase in conversions – approximately 800 incremental annual paid media inquiries for Berry (assuming traffic patterns remain similar, year over year).
Date: May 2020
Key Roles: Digital Strategy
Copywriting
Web Design
Copywriting
Web Design
Creative Strategy
UX Design
UX Design
SEO Strategy
Homepage desktop and mobile layouts.
