Mount Mary University
Conversion Rate Optimization (CRO) Tests & Results Implementation
The Partner:
For over a century, Mount Mary has been a four-year, non-profit private university for women founded by the School Sisters of Notre Dame. More than 30 undergraduate programs open to women only, and seven coed graduate programs (including one doctoral program) are offered from their 80-acre campus in Milwaukee, Wisconsin.
For over a century, Mount Mary has been a four-year, non-profit private university for women founded by the School Sisters of Notre Dame. More than 30 undergraduate programs open to women only, and seven coed graduate programs (including one doctoral program) are offered from their 80-acre campus in Milwaukee, Wisconsin.
The Project:
After conducting a website performance optimization (WPO) audit, we made a number of recommendations to enhance priority pages on MtMary.edu. The Majors and Program page was optimized to provide a more intuitive browsing experience, and layout modules were created to provide options for a visually engaging layout across the site. A CRO test was conducted on the homepage, focusing on a clear brand message and program focus.
After conducting a website performance optimization (WPO) audit, we made a number of recommendations to enhance priority pages on MtMary.edu. The Majors and Program page was optimized to provide a more intuitive browsing experience, and layout modules were created to provide options for a visually engaging layout across the site. A CRO test was conducted on the homepage, focusing on a clear brand message and program focus.
The Results:
On the homepage, the updates have resulted in a 29% lift to the request for information (RFI) form and a 39% lift to application submissions.
On the homepage, the updates have resulted in a 29% lift to the request for information (RFI) form and a 39% lift to application submissions.
Date: March 2020
Key Roles: Front-End Developer
Copywriting
Web Design
Creative Strategy
UX Design
SEO Strategy
Copywriting
Web Design
Creative Strategy
UX Design
SEO Strategy
URL: MtMary.edu
Majors and Programs optimized page layout.
Desktop and mobile layout for the winning homepage CRO test.
