Rasmussen University
Nursing Viewbook
The Partner:
Rasmussen University is a regionally accredited private college with over 20 campuses in Minnesota, North Dakota, Florida, Wisconsin, Illinois, Kansas and online.
Rasmussen University is a regionally accredited private college with over 20 campuses in Minnesota, North Dakota, Florida, Wisconsin, Illinois, Kansas and online.
The Project:
The Nursing Viewbook was made to serve as a showpiece for one of the strongest programs at Rasmussen College. In addition to eye-catching illustration and bold design, the Viewbook illustrates the student journey through the nursing program while outlining its objectives and outcomes.
Intended to visually stand out, this print piece combined in-depth programmatic information with physiological images that were specific to the audience as well as visually distinct.
The Results:
The Viewbook was used for a variety of audiences–from prospective students to corporate partners to help promote Rasmussen University and the nursing program.
The Viewbook was used for a variety of audiences–from prospective students to corporate partners to help promote Rasmussen University and the nursing program.
Date: February 2015
Key Roles: Creative Strategy
Copywriting
Print Design
Illustration
Copywriting
Print Design
Illustration
Anatomy sketches created for the Viewbook.
Covers and spreads from the final Nursing Viewbook.
