Saint George's University
The Pulse Medical School Blog
The Partner:
With over 18,000 medical graduates, St. George’s University is the number one provider of new physicians into first-year U.S. residencies. Located on a world-class, 42-acre campus in Grenada, West Indies, their graduates are medical and veterinary professionals working in more than 50 countries around the world.
The Project:
In order to share its reputation and brand with the world, Collegis helped build St. George’s content marketing with The Pulse Medical Blog. Over the course of two years, the Collegis content team wrote nearly 200 articles, and created a visual look and feel that worked within the SGU brand and would ensure the articles would stand out on the blog and in social media platforms.
The Results:
The articles have become a huge driver to the SGU.edu website, helping generate 4,000+ leads for SGU in its first two years. In its second year, total sessions to the blog grew by 204% and total ranking keywords increased 151%.
The Pulse Medical Blog has also become a valuable resource for the SGU admission team as they provide information to prospective students to help drive applications.
With over 18,000 medical graduates, St. George’s University is the number one provider of new physicians into first-year U.S. residencies. Located on a world-class, 42-acre campus in Grenada, West Indies, their graduates are medical and veterinary professionals working in more than 50 countries around the world.
The Project:
In order to share its reputation and brand with the world, Collegis helped build St. George’s content marketing with The Pulse Medical Blog. Over the course of two years, the Collegis content team wrote nearly 200 articles, and created a visual look and feel that worked within the SGU brand and would ensure the articles would stand out on the blog and in social media platforms.
The Results:
The articles have become a huge driver to the SGU.edu website, helping generate 4,000+ leads for SGU in its first two years. In its second year, total sessions to the blog grew by 204% and total ranking keywords increased 151%.
The Pulse Medical Blog has also become a valuable resource for the SGU admission team as they provide information to prospective students to help drive applications.
Date: March 2017
Key Roles: Content Marketing
Creative Strategy
Blog Writing
Graphic Design
Digital Strategy
Social Promotion
Creative Strategy
Blog Writing
Graphic Design
Digital Strategy
Social Promotion
URL: SGU.edu/blog
A collection of banner images for various Pulse articles.
Layouts for the homepage and individual article pages for the SGU Pulse Medical blog.
