Saint Louis University
Cannabis Paid Media Campaign
The Partner:
Founded in 1818, Saint Louis University (SLU) is one of the oldest Catholic universities in the U.S. With nearly 13,000 students, SLU offers more than 190 undergraduate and graduate programs – 17 of which were ranked in the top 50 in the country by U.S. News & World Report.
Founded in 1818, Saint Louis University (SLU) is one of the oldest Catholic universities in the U.S. With nearly 13,000 students, SLU offers more than 190 undergraduate and graduate programs – 17 of which were ranked in the top 50 in the country by U.S. News & World Report.
The Project:
SLU has had a long history of involvement with the Cannabis industry. Their School for Professional Studies is focused on bringing new, distinctive programs to market, and are one of the first institutions in the country to offer a Certificate in Cannabis Science & Operations. To market this new program SLU enlisted Collegis to build targeted social media campaigns to capture unique audiences interested in the business of cannabis.
SLU has had a long history of involvement with the Cannabis industry. Their School for Professional Studies is focused on bringing new, distinctive programs to market, and are one of the first institutions in the country to offer a Certificate in Cannabis Science & Operations. To market this new program SLU enlisted Collegis to build targeted social media campaigns to capture unique audiences interested in the business of cannabis.
The Results:
The paid media campaign shown here has been very successful. The cannabis certificate program makes up an impressive 64% of the entire online program inquiry volume for SLU.
The paid media campaign shown here has been very successful. The cannabis certificate program makes up an impressive 64% of the entire online program inquiry volume for SLU.
Date: August 2020
Key Roles: Creative Strategy
Copywriting
Graphic Design
Digital Strategy
Copywriting
Graphic Design
Digital Strategy
Social ad variations.
