Seattle Pacific University
Landing Page and Paid Media Launch
The Partner:
A private Christian university founded in 1891 in Seattle, Washington, Seattle Pacific University (SPU) offers 174 academic programs at the undergraduate, graduate and doctoral levels.
A private Christian university founded in 1891 in Seattle, Washington, Seattle Pacific University (SPU) offers 174 academic programs at the undergraduate, graduate and doctoral levels.
The Project:
SPU wanted to grow their online graduate programs, so we redesigned their landing page with this goal in mind. We focused on building awareness, removing any barriers and friction to the user and added elements that made finding the right programs – and therefore the right information – as seamless as possible. Additionally, the landing page launch was supported by a series of social ads to drive traffic and awareness.
SPU wanted to grow their online graduate programs, so we redesigned their landing page with this goal in mind. We focused on building awareness, removing any barriers and friction to the user and added elements that made finding the right programs – and therefore the right information – as seamless as possible. Additionally, the landing page launch was supported by a series of social ads to drive traffic and awareness.
The Results:
This brand campaign continues to lead both inquiry and application volume for SPU. In September 2020, it gained spend efficiencies (with cost per inquiry down 30%) and an increase in inquiry volume (11%).
This brand campaign continues to lead both inquiry and application volume for SPU. In September 2020, it gained spend efficiencies (with cost per inquiry down 30%) and an increase in inquiry volume (11%).
Date: May 2020
Key Roles: Creative Strategy
Copywriting
Web Design
Graphic Design
UX Design
Digital Strategy
Social Promotion
SEO Strategy
Copywriting
Web Design
Graphic Design
UX Design
Digital Strategy
Social Promotion
SEO Strategy
Social ads created to drive to the landing page.
Homepage desktop and mobile layout.
