UMass Global
Content Marketing Blog
The Partner:
UMass Global specializes in flexible educational opportunities for adult learners. As early adapters to online learning, UMass Global has consistently been ranked among the best in the nation by U.S. News and World Report with over 90 fields of study, 25 campuses and more than 13,000 enrolled students.
UMass Global specializes in flexible educational opportunities for adult learners. As early adapters to online learning, UMass Global has consistently been ranked among the best in the nation by U.S. News and World Report with over 90 fields of study, 25 campuses and more than 13,000 enrolled students.
The Project:
We worked with the internal team at UMass Global to create a robust editorial calendar for the UMass Global blog that would drive organic traffic to the website, particularly at the top of the enrollment funnel. It also needed to build brand awareness and thought leadership, capturing potential students who were still researching degree programs and career outcomes who may not have considered, or even been familiar with, UMass Global.
The goal of these pieces was to drive organic traffic to the website. Secondary goals were brand awareness and thought leadership.
We worked with the internal team at UMass Global to create a robust editorial calendar for the UMass Global blog that would drive organic traffic to the website, particularly at the top of the enrollment funnel. It also needed to build brand awareness and thought leadership, capturing potential students who were still researching degree programs and career outcomes who may not have considered, or even been familiar with, UMass Global.
The goal of these pieces was to drive organic traffic to the website. Secondary goals were brand awareness and thought leadership.
The Results:
With targeted titles like "How to Become a Teacher in California", our work has led to a 254% increase in website traffic year over year and a 122% increase in total ranking keywords. In fact, traffic to the UMass Global blog has increased 505% since January 2019.
With targeted titles like "How to Become a Teacher in California", our work has led to a 254% increase in website traffic year over year and a 122% increase in total ranking keywords. In fact, traffic to the UMass Global blog has increased 505% since January 2019.
Date: January 2019
Key Roles: Content Marketing
Blog Writing
Graphic Design
Creative Strategy
Digital Strategy
Social Promotion
Blog Writing
Graphic Design
Creative Strategy
Digital Strategy
Social Promotion
URL: UMass Global Blog
Concept Sketch
Final Infographic
Various blog banner images.
Long-form article example.
